Versus Arthritis partners with ITN Business for Bone and Joint Health programme
16 March 2023
Arthritis is one of the leading causes of pain and disability in the UK, with over 10 million in the UK with the condition. That’s one in six people.
Despite this though, there’s still a lot of myths and misconceptions about arthritis, and it’s often dismissed as ‘a few aches and pains’.
We want to challenge this. That’s why, this upcoming Word Arthritis Day (12th October), we’re teaming up with ITN Business and the Royal Osteoporosis Society on a ground-breaking new programme called ‘Bone and Joint Health.’
Each episode will raise awareness of arthritis and osteoporosis, as well as the importance of early diagnosis and personalised treatments.
The programme, hosted by journalist and presenter Sangeeta Kandola, will also dive into some of the common myths and misconceptions surrounding arthritis and how it can affect mental wellbeing.
It will also explore preventative measures, and the ground-breaking scientific research and innovations that are helping people with musculoskeletal conditions live better.
Nina Harrison-Bell, Head of ITN Business said: “We wanted to make a meaningful contribution to both arthritis and osteoporosis awareness days in October and I am proud that we are working with Versus Arthritis and the Royal Osteoporosis Society to produce a powerful programme which will shine a light on the amazing work being done to advance musculoskeletal health.”
Zoë Chivers, Director of Services and Influencing at Versus Arthritis, said: "Versus Arthritis is delighted to be working in partnership with ITN Business in raising awareness of the condition for World Arthritis Day.
“Arthritis can have a devastating effect on your ability to live and work, no matter your age or background. Sadly the dismissal of arthritis as just inevitable 'aches and pains' too often prevents people getting the treatment and help they deserve.
"This programme will be a timely and important opportunity to highlight the amazing work being done to support people through our services and research.”